Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization.
Many trends in business can be attributed to marketing communication.
Marketing communication is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders through these touchpoints.
Alessandra holds a BA Honours in Business Communication from the London College of Communication. She specializes in Web development and Internet Marketing since 1996.
Alessandra held Internet Project Management, Account Management for online projects, Brand Marketing Management and Business Development positions. She has worked in Brazil, Germany, France and Israel and is familiar with US and European cultures. She is fluent in English, French, Italian, Portuguese and Hebrew, and can help position your brand on those international market places.
none except strategies we provide them with !
Marketing communications helping u make good decisions and stay on course
Marketing communications is focused on product/produce/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself.
Marketing communications is primarily concerned with demand generation, product/produce/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation etc.
Alessandra Naogaoker Stringer
Languages: English/Italian/French/Portuguese
MARCOM & Online Marketing Consultant
〉 Competitive Analysis
〉 Competitive Intelligence
〉 Content Management Solutions
〉 Marketing Messaging
〉 Creative Services
〉 Loyalty Programs
〉 Target Market Research
〉 Corporate Identity – Branding
〉 Marketing Plan
〉 Exhibition Planning
〉 Marketing Strategy Localization
〉 Partner Programs – Incentives
〉 Marketing Translations