Discovers a page, likes its content, links to the page, and the page gets higher ranking. This is the so-called ‘natural way’ of acquiring links.
The point is to make your link exchanges look like they are acquired the natural way.
Make sure that your links appear in places where search engine expect them to be. This should be pages relevant to your content.
Link must be in the page copy or in a sidebar possibly among the other links pointing to pages also relevant to your topic.
The anchor text must look naturally – so no keyword stuffing.
Avoid things that can damage your reputation in the eyes of search engines.
No link farms, suspicious looking websites or poor quality link exchanges.
Forget the reciprocal links – they no longer have any significant weight. Do not participate in three-way or similar linking schemes – these attempts to disguise reciprocal linking are easy to detect.
You should concentrate on how to improve the quality of content and make it more appealing, not on more link exchanges.
However too many links from such sites (like tens of thousands) can bring an unwanted attention of search engine quality teams.
Make your linking strategy look natural.
Avoid the known patterns of artificial link building and do not obsess with links at the expense of content creation.
Understand your Target Audience
Other link exchange sources:
Key facts to consider:
Reciprocal Links with Similar Websites.
Understand the anatomy of getting a link.
Understand your target audience.
Best styles of links may be found based upon:
Be sure that their reciprocal links reside in the same domain as their site
Let's recap the main points: