Keyword analysis can be performed on three levels:
The keyword research process can be broken down into the following phases:
Phase 0 - Demolishing Misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your Attack
Phase 5 - Rinse, Wash Repeat
Now that you have a good list of highly relevant phrases you can start working on your search engine friendly, keyword rich website content.
Improve website Conversion Rates by targeting the right Keywords
NEVER try to target keywords that are not relevant to your site. You want qualified traffic from people who have spent time on a search engine or directory specifically to find the products and services you offer.
The more qualified the traffic the more easily that traffic will translate into sales (assuming your site can sell itself once they get there).
Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in your website's URL.
The Keyword Tool is especially helpful in three situations:
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The Keyword Research Tool will help you research appropriate words and phrases to include in your webpage's body text to aid in promotion.