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  • Internet Marketing Strategy that fits your issues and challenges
  • Keyword research page by page
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Improving Quality Score

 

The main factor contributing to the success of your site is the relevance of your ads. The Google’s Adwords provides tools to identify the most relevant keywords and ads for your PPC/CPC campaign. These tools help you test:

  • Website Click-through-rate (CTR)
  • Ad text relevance
  • User feedback about your ad and landing page
  • Past keyword performance in major search engines
The Quality score is inversely proportional to the minimum bid you place for your ad. The better the quality and relevance, the lower is the bid.

 

 

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