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Improving CTR

CTR - Trigger of PPC

PPC ads are text-based adverts display on the Google’s sponsored results list.

In order to better analyze your campaign results it is essential to take into consideration the click through rate or CTR.

The CTR indicates the ratio between the number of times your ad was displayed and the number of clicks it got.

Your CTR indicates the quality and relevance of your ad. While monitoring your campaign it is essential to keep in mind this element and to try to improve constantly. 

PPC Ad campaigns are actual text-Based advertisements which are Displayed on Google’s sponsored list